PENGARUH BRAND IMAGE DAN SIKAP TERHADAP IKLAN SAMPO CLEAR MEN PADA SWITCHING BEHAVIOR KONSUMEN
This research aims to determine the effect of variable shampoo brand image and attitude toward the ad on the switching behavior of consumers. The hypothesis proposed in this study were (1) Clear shampoo brand image has a positive effect on Clear Men shampoo brand image, (2) Attitude to Clear Men sha...
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| Formatua: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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