PENGARUH BRAND IMAGE DAN SIKAP TERHADAP IKLAN SAMPO CLEAR MEN PADA SWITCHING BEHAVIOR KONSUMEN

This research aims to determine the effect of variable shampoo brand image and attitude toward the ad on the switching behavior of consumers. The hypothesis proposed in this study were (1) Clear shampoo brand image has a positive effect on Clear Men shampoo brand image, (2) Attitude to Clear Men sha...

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Bibliographic Details
Main Authors: , Waode Pristanti Nuri Rachmawati, , Dr. Ike Janita Dewi, MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD