Pengaruh Elemen Marketing Mix dan Efek Country of Origin Pada Ekuitas Merek dan Pilihan Merek Produk Handphone
This study aims at revealing: 1) how the marketing mix elements and the country of origin influence the brand equity, 2) how the association position of the mobile phone brand of Samsung Champ, CSL Blueberry, and Mito 303 based on users perception is. This study is conducted in Yogyakarta with total...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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