STUDI TENTANG PERILAKU IMPULSE BUYING DI CENTRO LIFESTYLE DEPARTMENT STORE YOGYAKARTA
The research aims to examine the influence of shopping lifestyle, fashion involvement, pre-decision stage and post-decision stage to the impulse buying in Centor Lifestyle Department Store Yogyakarta and to know the variables that most influence on impulse buying. Samples in this study is 100 respon...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
|
| Subjects: |