STUDI TENTANG PERILAKU IMPULSE BUYING DI CENTRO LIFESTYLE DEPARTMENT STORE YOGYAKARTA
The research aims to examine the influence of shopping lifestyle, fashion involvement, pre-decision stage and post-decision stage to the impulse buying in Centor Lifestyle Department Store Yogyakarta and to know the variables that most influence on impulse buying. Samples in this study is 100 respon...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| Summary: | The research aims to examine the influence of shopping lifestyle, fashion
involvement, pre-decision stage and post-decision stage to the impulse buying in
Centor Lifestyle Department Store Yogyakarta and to know the variables that
most influence on impulse buying. Samples in this study is 100 respondetnts, with
the criteria of respondents ages 18-55 years old and respondents who had done
impulse buying much more than twice in Centro Yogyakarta. Data were collected
using a questionnaire which first tested the validity and reliability. Conclusions
obtained from this study that the pre-decision stage and post-decision stage course
the effect on the impulse buying. |
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