Strategi Pemasaran Kain Ulos Pada CV.UPA Sianipar Untuk Dapat Dijadikan Sebagai Komoditi Ekspor
This thesis is trying to find the right value proposition and analyze several strategies to market sadum ulos to the global market. The right value proposition for sadum ulos is combination between the criteria of function and criteria of symbolic. The result show that from the criteria of function,...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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