Strategi Pemasaran Kain Ulos Pada CV.UPA Sianipar Untuk Dapat Dijadikan Sebagai Komoditi Ekspor
This thesis is trying to find the right value proposition and analyze several strategies to market sadum ulos to the global market. The right value proposition for sadum ulos is combination between the criteria of function and criteria of symbolic. The result show that from the criteria of function,...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: |
| _version_ | 1797032354597830656 |
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| author | , Adolf Bastian Napitupulu , Dr. Ike Janita Dewi, MBA |
| author_facet | , Adolf Bastian Napitupulu , Dr. Ike Janita Dewi, MBA |
| author_sort | , Adolf Bastian Napitupulu |
| collection | UGM |
| description | This thesis is trying to find the right value proposition and analyze several
strategies to market sadum ulos to the global market. The right value proposition
for sadum ulos is combination between the criteria of function and criteria of
symbolic. The result show that from the criteria of function, sadum ulos has
change the first function as a warm clothes into a table clothes. From the
criteria of symbolic, sadum ulos will known as Indonesia handycraft, and with the
sadum ulos table clothes, it tells to the world about Indonesia for generally, and
Batakness for specifically.
To enter a global market, the company analyze several strategies. CV. UPA
SIANIPAR decide to choose a geographic segment as the segmentation and select
the Hamburg city in German as the target market. As mentioned above, Ulos
sedum clothes was the product that will be exported to Hamburg. Combination
between cost plus pricing and purchasing power parity is the pricing strategy that
selected by the company. To distribute the product, the company make some offers
to handycraft�s stores in Hamburg. The company choose the promotion by visiting
the country if there are some handycraft�s event. The other ways are give some
booklet and promote it on the art and craft magazine in Hamburg such as art
magazine, emma magazine, and bild magazine. To enter the global market, CV.
UPA SIANIPAR started with exporting the product. |
| first_indexed | 2024-03-13T22:37:05Z |
| format | Thesis |
| id | oai:generic.eprints.org:98783 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:37:05Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:987832016-03-04T08:45:27Z https://repository.ugm.ac.id/98783/ Strategi Pemasaran Kain Ulos Pada CV.UPA Sianipar Untuk Dapat Dijadikan Sebagai Komoditi Ekspor , Adolf Bastian Napitupulu , Dr. Ike Janita Dewi, MBA ETD This thesis is trying to find the right value proposition and analyze several strategies to market sadum ulos to the global market. The right value proposition for sadum ulos is combination between the criteria of function and criteria of symbolic. The result show that from the criteria of function, sadum ulos has change the first function as a warm clothes into a table clothes. From the criteria of symbolic, sadum ulos will known as Indonesia handycraft, and with the sadum ulos table clothes, it tells to the world about Indonesia for generally, and Batakness for specifically. To enter a global market, the company analyze several strategies. CV. UPA SIANIPAR decide to choose a geographic segment as the segmentation and select the Hamburg city in German as the target market. As mentioned above, Ulos sedum clothes was the product that will be exported to Hamburg. Combination between cost plus pricing and purchasing power parity is the pricing strategy that selected by the company. To distribute the product, the company make some offers to handycraft�s stores in Hamburg. The company choose the promotion by visiting the country if there are some handycraft�s event. The other ways are give some booklet and promote it on the art and craft magazine in Hamburg such as art magazine, emma magazine, and bild magazine. To enter the global market, CV. UPA SIANIPAR started with exporting the product. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Adolf Bastian Napitupulu and , Dr. Ike Janita Dewi, MBA (2012) Strategi Pemasaran Kain Ulos Pada CV.UPA Sianipar Untuk Dapat Dijadikan Sebagai Komoditi Ekspor. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54902 |
| spellingShingle | ETD , Adolf Bastian Napitupulu , Dr. Ike Janita Dewi, MBA Strategi Pemasaran Kain Ulos Pada CV.UPA Sianipar Untuk Dapat Dijadikan Sebagai Komoditi Ekspor |
| title | Strategi Pemasaran Kain Ulos Pada CV.UPA Sianipar Untuk Dapat Dijadikan Sebagai Komoditi Ekspor |
| title_full | Strategi Pemasaran Kain Ulos Pada CV.UPA Sianipar Untuk Dapat Dijadikan Sebagai Komoditi Ekspor |
| title_fullStr | Strategi Pemasaran Kain Ulos Pada CV.UPA Sianipar Untuk Dapat Dijadikan Sebagai Komoditi Ekspor |
| title_full_unstemmed | Strategi Pemasaran Kain Ulos Pada CV.UPA Sianipar Untuk Dapat Dijadikan Sebagai Komoditi Ekspor |
| title_short | Strategi Pemasaran Kain Ulos Pada CV.UPA Sianipar Untuk Dapat Dijadikan Sebagai Komoditi Ekspor |
| title_sort | strategi pemasaran kain ulos pada cv upa sianipar untuk dapat dijadikan sebagai komoditi ekspor |
| topic | ETD |
| work_keys_str_mv | AT adolfbastiannapitupulu strategipemasarankainulospadacvupasianiparuntukdapatdijadikansebagaikomoditiekspor AT drikejanitadewimba strategipemasarankainulospadacvupasianiparuntukdapatdijadikansebagaikomoditiekspor |