ANALISIS STRATEGI BERSAING SWISS-BELHOTEL BORNEO DALAM MENGHADAPI PERSAINGAN HOTEL BINTANG EMPAT DI SAMARINDA
Swiss-Belhotel Borneo is a four star hotel in Samarinda is managed with a modern concept, combined with the particular traditional Dayak ethnic. As a modern hotel with traditional blend of ethnic Dayak. Swiss-Belhotel Borneo can not avoid competition for four-star hotel in Samarinda. Competition is...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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