| Summary: | Swiss-Belhotel Borneo is a four star hotel in Samarinda is managed with a modern concept, combined with the particular traditional Dayak ethnic. As a modern hotel with traditional blend of ethnic Dayak. Swiss-Belhotel Borneo can not avoid competition for four-star hotel in Samarinda. Competition is getting tougher to make hotel Swiss-Belhotel Borneo should have a good strategy to compete with other hotels. Swiss-Belhotel Borneo also must analyze the external and internal environment, finding the position of competitors in the industry and formulate a strategy for success in competition. The results of this study indicate that the Swiss-Belhotel Borneo has a great opportunity to grow and compete, which is run pricing strategies affect occupancy levels significantly, although the marketing strategy does not affect the level of occupancy, as well as modern concepts with traditional blend of ethnic Dayak by Swiss-Belhotel Borneo can the Swiss-Belhotel Borneo have a better income for the future.
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