ANALISIS KETERLIBATAN FASHION KONSUMEN, PERSEPSI SIKAP DAN STATUS MEREK PADA KEINGINAN MEMBAYAR PREMIUM(Studi Pada Generasi Y di Daerah Istimewa Yogyakarta)
The use of branded goods, especially international brands are now starting to evolve and favored by consumers in Indonesia. Branded goods is now much in demand by young people, which in this study is called generation Y which is the generation that has tendency and desire to spend money on fashion....
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[Yogyakarta] : Universitas Gadjah Mada
2012
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