PENGARUH LAYANAN PURNA JUAL PADA KESETIAAN PELANGGAN (Studi pada Industri Sepeda Motor di Daerah Istimewa Yogyakarta)
The growth of Indonesian motorcycle industry continues to increase simultaneously in line with the need of cheap, reliable, and economical vehicles in Indonesia. Competition among manufacturers is very stiff and employs a lot of marketing strategies to defend market share. Customer satisfaction may...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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