ANALISIS STRATEGI BERSAING ASURANSI KENDARAAN BERMOTOR PADA PT ASURANSI ASTRA BUANA

This research (thesis) is aimed to identify strategies of PT Asuransi Astra Buana by looking at the internal and external environment company. This research also to find out how the competition among the Insurance Industry Indonesia, particularly the General Insurance Industry and how PT Asuransi As...

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Bibliographic Details
Main Authors: , Hardani Eko Saputro, , Drs. Saifuddien Hasan MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD