Analisis Ekuitas Merek BlackBerry Berdasarkan Model Customer-Based Brand Equity
This research was motivated by the emergence of the phenomenon of competition between brands. It can be seen from the rise of the BlackBerry mobile phones among consumers in Indonesia. Nokia that has been the leader of the mobile phone market in Indonesia, suddenly rivaled by the BlackBerry in the s...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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