Evaluasi Strategi Pengembangan Franchise Sebagai Strategi Komplementer pada The British Institute di Indonesia
The aims of research are to evaluate franchise strategy implementation effectiveness of TBI and to analyze TBI SWOT factors and Key Success Factors to face the competition. There are three methods on this research. In conclusion, based on SWOT analysis, TBI has positive strengths and opportunities t...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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