| Summary: | The aims of research are to evaluate franchise strategy implementation effectiveness
of TBI and to analyze TBI SWOT factors and Key Success Factors to face the
competition. There are three methods on this research. In conclusion, based on
SWOT analysis, TBI has positive strengths and opportunities to move forward, but it
still need to improve the company capabilities and resources to confront the
weaknesses and threats in English language education industry. Nevertheless, to
determine the position of the company in English language education industry based
on the result of a study conducted on the basis of an analysis of Internal-External
Matrix (IE Matrix) TBI is well suited for predicting opportunities or threats and
strengths or weakness for each existing factors. Based on Key Success Factor
analysis, TBI has 7 key success factors that can be used for a main key to face the
competition.
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