BRAND IDENTITY VERSUS BRAND IMAGE PRODUK ELEVATOR MEREK LOUSER
This study aims to find the brand image of louser elevator compared with the product brand identity and describe how PT. LMP maintain the brand image of their product by examining the factors that the quality of elevator according to the consumer To discover the brand image that is understood by con...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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