ANALISIS STRATEGI BERSAING PT CEQUAL INDONESIA DALAM MENCIPTAKAN COMPETITIVE ADVANTAGE DI INDUSTRI CONTENT PROVIDER

This paper planned to examine internal and external factors that affect the ability of PT Cequal Indonesia for creating competitive advantage in the content provider industry in Indonesia. Analysis of competitive strategy is done by evaluating the strategies that have been implemented by PT Cequal I...

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Bibliographic Details
Main Authors: , Laurensius Riasko Pratiknyo, , Dr. Bambang Riyanto, L.S., Akt., M.B.A.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD