PENGARUH PENGALAMAN MASA LALU dan KESADARAN KONSUMEN TERHADAP PEMBELIAN PRODUK MEREK TOKO DI YOGYAKARTA
Private brand are products made by supplier and use retailer name as a brand. The development of retailer encourage private label sales growth, and effect on the downside of national brand products. This study aims to examine the influence of consumer previous experience and consumer consciousness o...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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