PENGARUH PENGALAMAN MASA LALU dan KESADARAN KONSUMEN TERHADAP PEMBELIAN PRODUK MEREK TOKO DI YOGYAKARTA
Private brand are products made by supplier and use retailer name as a brand. The development of retailer encourage private label sales growth, and effect on the downside of national brand products. This study aims to examine the influence of consumer previous experience and consumer consciousness o...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| author | , M Patrika Gita Aryandi , Dr. Sahid Susilo Nugroho, M.Sc. |
| author_facet | , M Patrika Gita Aryandi , Dr. Sahid Susilo Nugroho, M.Sc. |
| author_sort | , M Patrika Gita Aryandi |
| collection | UGM |
| description | Private brand are products made by supplier and use retailer name as a brand. The
development of retailer encourage private label sales growth, and effect on the downside of
national brand products. This study aims to examine the influence of consumer previous
experience and consumer consciousness on perception of private label, which then affects the
purchase of private label products.
Total of 200 respondents were chosen from consumers who have purchased private label
products. Data were analyzed using Structural Equation Modeling analysis. Result showed that
consumer previous experience have no effect on perceptions of private label and consumer
consciousness have positive effect on perceptions of private label, which was a positive influence
on the purchase of private label products. |
| first_indexed | 2024-03-13T22:37:27Z |
| format | Thesis |
| id | oai:generic.eprints.org:98880 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:37:27Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:988802016-03-04T08:47:32Z https://repository.ugm.ac.id/98880/ PENGARUH PENGALAMAN MASA LALU dan KESADARAN KONSUMEN TERHADAP PEMBELIAN PRODUK MEREK TOKO DI YOGYAKARTA , M Patrika Gita Aryandi , Dr. Sahid Susilo Nugroho, M.Sc. ETD Private brand are products made by supplier and use retailer name as a brand. The development of retailer encourage private label sales growth, and effect on the downside of national brand products. This study aims to examine the influence of consumer previous experience and consumer consciousness on perception of private label, which then affects the purchase of private label products. Total of 200 respondents were chosen from consumers who have purchased private label products. Data were analyzed using Structural Equation Modeling analysis. Result showed that consumer previous experience have no effect on perceptions of private label and consumer consciousness have positive effect on perceptions of private label, which was a positive influence on the purchase of private label products. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , M Patrika Gita Aryandi and , Dr. Sahid Susilo Nugroho, M.Sc. (2012) PENGARUH PENGALAMAN MASA LALU dan KESADARAN KONSUMEN TERHADAP PEMBELIAN PRODUK MEREK TOKO DI YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55009 |
| spellingShingle | ETD , M Patrika Gita Aryandi , Dr. Sahid Susilo Nugroho, M.Sc. PENGARUH PENGALAMAN MASA LALU dan KESADARAN KONSUMEN TERHADAP PEMBELIAN PRODUK MEREK TOKO DI YOGYAKARTA |
| title | PENGARUH PENGALAMAN MASA LALU dan KESADARAN KONSUMEN TERHADAP PEMBELIAN PRODUK MEREK TOKO DI YOGYAKARTA |
| title_full | PENGARUH PENGALAMAN MASA LALU dan KESADARAN KONSUMEN TERHADAP PEMBELIAN PRODUK MEREK TOKO DI YOGYAKARTA |
| title_fullStr | PENGARUH PENGALAMAN MASA LALU dan KESADARAN KONSUMEN TERHADAP PEMBELIAN PRODUK MEREK TOKO DI YOGYAKARTA |
| title_full_unstemmed | PENGARUH PENGALAMAN MASA LALU dan KESADARAN KONSUMEN TERHADAP PEMBELIAN PRODUK MEREK TOKO DI YOGYAKARTA |
| title_short | PENGARUH PENGALAMAN MASA LALU dan KESADARAN KONSUMEN TERHADAP PEMBELIAN PRODUK MEREK TOKO DI YOGYAKARTA |
| title_sort | pengaruh pengalaman masa lalu dan kesadaran konsumen terhadap pembelian produk merek toko di yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT mpatrikagitaaryandi pengaruhpengalamanmasalaludankesadarankonsumenterhadappembelianprodukmerektokodiyogyakarta AT drsahidsusilonugrohomsc pengaruhpengalamanmasalaludankesadarankonsumenterhadappembelianprodukmerektokodiyogyakarta |