Pengaruh Konsep Situasional Open Kitchen Dan Citra Merek Breadtalk Pada Niat Beli Konsumen
Competition is tight enough in the food industry,so the bread industries are required to be creative and innovative. Among the various types of bread industries in Indonesia, there is a bakery that became the center attention of consumers in major cities of Indonesia.BreadTalk, a bakery business in...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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