KARAKTERISASI PENGEMBANGAN PRODUK BERDASARKAN BLUE OCEAN STRATEGY (PRODUCT DEVELOPMENT CHARACTERIZATION BASED ON BLUE OCEAN STRATEGY)
Given the higher current level of industry competition, innovation and product development play a strategic role in the success of the company. Blue Ocean Strategy is a new strategy that requires a company to create value innovation in product, creating uncontested new market space and make competit...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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