Faktor-faktor yang Memengaruhi Keputusan Memilih Film di Bioskop
Cinema audience behavior from marketing perspective was first coined Bruce Austin (1981). Many researchers after him refer to Austin�s descriptive quantitative research. During the last three decades researcher usually only takes notice to one or two, at most six factors (Neelamegham et al., 1999)...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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