Faktor-faktor yang Memengaruhi Keputusan Memilih Film di Bioskop
Cinema audience behavior from marketing perspective was first coined Bruce Austin (1981). Many researchers after him refer to Austin�s descriptive quantitative research. During the last three decades researcher usually only takes notice to one or two, at most six factors (Neelamegham et al., 1999)...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| _version_ | 1826045533258514432 |
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| author | , Dyna Herlina Suwarto , Dr. BM. Purwanto, MBA |
| author_facet | , Dyna Herlina Suwarto , Dr. BM. Purwanto, MBA |
| author_sort | , Dyna Herlina Suwarto |
| collection | UGM |
| description | Cinema audience behavior from marketing perspective was first coined
Bruce Austin (1981). Many researchers after him refer to Austin�s descriptive
quantitative research. During the last three decades researcher usually only takes
notice to one or two, at most six factors (Neelamegham et al., 1999). Therefore,
needs to be done exploratory research with a qualitative approach to capture the
complexity of factors influencing the selection decision process film in theaters.
Based on qualitative research using focus group discussion, it�s find that at least
5 main factors, consist of 18 factors that influence consumer behavior when
choosing movie in cinema. Those factors are: marketing communication
(advertising, publicity) |
| first_indexed | 2024-03-13T22:38:36Z |
| format | Thesis |
| id | oai:generic.eprints.org:99256 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:38:36Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:992562016-03-04T08:46:21Z https://repository.ugm.ac.id/99256/ Faktor-faktor yang Memengaruhi Keputusan Memilih Film di Bioskop , Dyna Herlina Suwarto , Dr. BM. Purwanto, MBA ETD Cinema audience behavior from marketing perspective was first coined Bruce Austin (1981). Many researchers after him refer to Austin�s descriptive quantitative research. During the last three decades researcher usually only takes notice to one or two, at most six factors (Neelamegham et al., 1999). Therefore, needs to be done exploratory research with a qualitative approach to capture the complexity of factors influencing the selection decision process film in theaters. Based on qualitative research using focus group discussion, it�s find that at least 5 main factors, consist of 18 factors that influence consumer behavior when choosing movie in cinema. Those factors are: marketing communication (advertising, publicity) [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Dyna Herlina Suwarto and , Dr. BM. Purwanto, MBA (2012) Faktor-faktor yang Memengaruhi Keputusan Memilih Film di Bioskop. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55252 |
| spellingShingle | ETD , Dyna Herlina Suwarto , Dr. BM. Purwanto, MBA Faktor-faktor yang Memengaruhi Keputusan Memilih Film di Bioskop |
| title | Faktor-faktor yang Memengaruhi Keputusan Memilih
Film di Bioskop |
| title_full | Faktor-faktor yang Memengaruhi Keputusan Memilih
Film di Bioskop |
| title_fullStr | Faktor-faktor yang Memengaruhi Keputusan Memilih
Film di Bioskop |
| title_full_unstemmed | Faktor-faktor yang Memengaruhi Keputusan Memilih
Film di Bioskop |
| title_short | Faktor-faktor yang Memengaruhi Keputusan Memilih
Film di Bioskop |
| title_sort | faktor faktor yang memengaruhi keputusan memilih film di bioskop |
| topic | ETD |
| work_keys_str_mv | AT dynaherlinasuwarto faktorfaktoryangmemengaruhikeputusanmemilihfilmdibioskop AT drbmpurwantomba faktorfaktoryangmemengaruhikeputusanmemilihfilmdibioskop |