Model Sikap Konsumen pada Kegiatan Cause Related Marketing
Company support of social cause, called cause related marketing (CRM), has experienced extraordinary growth and has become a common practice for many marketing programs. Using signalling theory, this study empirically tests a formation of attitude toward alliance model, which consists of impact of a...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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