PENGARUH BRAND TRUST DAN BRAND AFFECT PADA BRAND LOYALTY PRODUK SABUN MANDI LUX DI JAKARTA
Under conditions of increasingly fierce competition, every company should be able to survive and even be able to continue to grow. One important thing that needs to be done and considered by every company is to maintain existing customers, in other words the company must be able to maintain brand lo...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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