ANALISIS PENGARUH EXPERIENTIAL MARKETING DAN KUALITAS PELAYANAN PADA KEPUASAN KONSUMEN DAN LOYALITAS KONSUMEN DI THE HOUSE OF RAMINTEN YOGYAKARTA
This study has the objective to determine the influence of marketing on the experience and service quality on satisfaction and customer loyality in a restaurant, expecially in the House Of Raminten. The variables used are expected to innovate marketers to be more observant and aware of the importanc...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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