POSITIONING OF AUTOMOBILE BRANDS IN YOGYAKARTA MARKET
The objective of this research is to get insight and to analyze the positioning of automobile brands (Toyota, Honda, Suzuki, Nissan, Isuzu, Mitsubishi, Daihatsu, and Hyundai). The positioning of those brands was represented on perceptual mapping by using some multidimensional scaling methods. Six at...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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