ANALISIS STRATEGI BERSAING KARTU KREDIT PT BANK MEGA, TBK
Global developments indicate a trend of cashless payment is growing, it is characterized by rapidly growing market in credit card business. Average growth of credit cards in Indonesia is quite high, amounting to 10% - 20% per year. Credit card market share in Indonesia for several years is still ver...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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