ANALISIS STRATEGI BERSAING PT. KAO INDONESIA PADA INDUSTRI FAST MOVING CONSUMER GOODS DI INDONESIA
Current condition in Indonesia FMCG industry competition becomes more intense and competitive. The number of Indonesian society needs to continue to increase causing producer race to gain market share. Manufacturers strive to create innovative product to suit customers needs. Diverse needs of these...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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