CHILITO DRINK: INNOVATION ADOPTION FROM CONSUMERS' PERSPECTIVE
Through the history of modern business, innovation had always been an interesting topic when it comes to talk about how companies and products are changing ways of life, how needs and wants are fulfilled and most importantly, how customers are won. Among many theories of innovation, Everett M. Roger...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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