| Summary: | Through the history of modern business, innovation had always been an interesting
topic when it comes to talk about how companies and products are changing ways of life,
how needs and wants are fulfilled and most importantly, how customers are won. Among
many theories of innovation, Everett M. Roger�s Diffusion of Innovation had been proved as
one of the most robust method to see how innovation find its way through network of users
and consumers, and eventually changed the way they consume.
Meanwhile, being one of Indonesia�s longest reigning names in the industry of ready
to drink beverages, Sosro in the mid-2011 had released a line of new products into the
market
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