CHILITO DRINK: INNOVATION ADOPTION FROM CONSUMERS' PERSPECTIVE

CHILITO DRINK: INNOVATION ADOPTION FROM CONSUMERS' PERSPECTIVE

Through the history of modern business, innovation had always been an interesting topic when it comes to talk about how companies and products are changing ways of life, how needs and wants are fulfilled and most importantly, how customers are won. Among many theories of innovation, Everett M. Roger...

书目详细资料
Main Authors:	, Bima Raditya, , Prof. Dr. Basu Swasta Dharmmesta, SE, MBA.
格式:	Thesis
出版:	[Yogyakarta] : Universitas Gadjah Mada 2012
主题:	ETD

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