ANALISIS PENGARUH PROGRAM CAUSE-RELATED MARKETING PADA LOYALITAS TERHADAP MEREK THE BODY SHOP

This study aims to examine the effect of Cause Related Marketing (CRM) campaign on The Body Shop towards consumer brand loyalty. Research design used for this research based on Brink, Schroder, and Pauwels (2006). The model consists of four independent variables that are congruence, duration, invest...

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Bibliographic Details
Main Authors: , Catharina Bathari Dharmastuti, , Dr. Ike Janita Dewi, M.B.A.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD