ANALISIS PENGARUH PROGRAM CAUSE-RELATED MARKETING PADA LOYALITAS TERHADAP MEREK THE BODY SHOP
This study aims to examine the effect of Cause Related Marketing (CRM) campaign on The Body Shop towards consumer brand loyalty. Research design used for this research based on Brink, Schroder, and Pauwels (2006). The model consists of four independent variables that are congruence, duration, invest...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
|
| Subjects: |