PERSEPSI KARYAWAN TERHADAP PENERAPAN INTERNAL MARKETING DI PT. BANK MANDIRI (PERSERO) TBK. BERDASARKAN MASA KERJA DAN JABATAN KARYAWAN

Internal marketing concept is a concept that considers employees as internal customers and their needs must be met in achieving corporate objectives (Fisk et al (1993) in Kelemen & Papasalomou (2007)). This is because human resources are the most important media in generating competitive advanta...

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Bibliographic Details
Main Authors: , Sri Munawarah, , Dr. Slamet Santosa Sarwono, MBA.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD