| Summary: | Internal marketing concept is a concept that considers employees as internal customers
and their needs must be met in achieving corporate objectives (Fisk et al (1993) in Kelemen
& Papasalomou (2007)). This is because human resources are the most important media in
generating competitive advantage (competitive advantage) for the company (Papasolomou &
Vrontis (2006) and Meidan (1984) in Opoku et.al (2009)), and perception of employees
toward a form of appreciation received highly affects their performance in carrying out their
duties, such as the quality of service. For that reason, the researcher attempts to discuss the
employee's perception towards implementation of internal marketing in Bank Mandiri based
on employee tenure and position. The research was conducted by distributing questionnaires
to 110 employees of Bank Mandiri with tenure categories 0-3 years, 3-7 years, and> 7 years,
position categories of Front Line, GA / HPM, and the Holder of the Authority. The
Hypothesis testing used two ways variance analysis and the results obtained indicated that the
period of employment and position of employees affect employee perceptions of internal
marketing application and there is a difference of perception between employees with
different tenure and positions in Bank Mandiri.
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