PERSEPSI KARYAWAN TERHADAP PENERAPAN INTERNAL MARKETING DI PT. BANK MANDIRI (PERSERO) TBK. BERDASARKAN MASA KERJA DAN JABATAN KARYAWAN
Internal marketing concept is a concept that considers employees as internal customers and their needs must be met in achieving corporate objectives (Fisk et al (1993) in Kelemen & Papasalomou (2007)). This is because human resources are the most important media in generating competitive advanta...
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| フォーマット: | 学位論文 |
| 出版事項: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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