IDENTIFIKASI FAKTOR FAKTOR YANG MEMPENGARUHI KINERJA IKLAN KLASIKA Studi Kasus Kompas Edisi JawaTimur

Business competition of printed media in East Java today is very tight, this case can be seen by numerous printed medias which emerge by various segments, targets and positions. Especially national printed medias which will develop the medias in East Java areas. One of examples is National Kompas th...

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Bibliographic Details
Main Authors: , Nor Hidayat, , Prof. Lincolin Arsyad, Ph.D.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD