IDENTIFIKASI FAKTOR FAKTOR YANG MEMPENGARUHI KINERJA IKLAN KLASIKA Studi Kasus Kompas Edisi JawaTimur
Business competition of printed media in East Java today is very tight, this case can be seen by numerous printed medias which emerge by various segments, targets and positions. Especially national printed medias which will develop the medias in East Java areas. One of examples is National Kompas th...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: |
| _version_ | 1797032560271818752 |
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| author | , Nor Hidayat , Prof. Lincolin Arsyad, Ph.D. |
| author_facet | , Nor Hidayat , Prof. Lincolin Arsyad, Ph.D. |
| author_sort | , Nor Hidayat |
| collection | UGM |
| description | Business competition of printed media in East Java today is very tight, this case can be seen by
numerous printed medias which emerge by various segments, targets and positions. Especially
national printed medias which will develop the medias in East Java areas. One of examples is
National Kompas that publishes regional Kompas newspaper supplements/insets, East Java
Edition.
Kompas presence, East Java edition creates competitive competition and assumed as
printed media threats that are previously present in East Java. As a new comer, Kompas, East
Java edition should be able to determine alternative strategy for being able to win market mind
share and also being able to improve market share significantly.
If Kompas, East Java can master market share significantly, certainly it can influence
positively the numbers of classical advertisers who domicile in East Java. Therefore, the
researcher uses generic strategy analysis by differentiation focus and also functional business
strategy in market. Before using the strategy, the writer should use SWOT analysis in the
company in order to be able to know the strengths and chances used for minimalizing the
weaknesses and threats both from company�s internal dan external ones. From several strategies
used latter, they will be reviewed for getting the best strategy alternatives that are hoped for
giving effective and maximal results. |
| first_indexed | 2024-03-13T22:39:59Z |
| format | Thesis |
| id | oai:generic.eprints.org:99712 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:39:59Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:997122016-03-04T08:48:05Z https://repository.ugm.ac.id/99712/ IDENTIFIKASI FAKTOR FAKTOR YANG MEMPENGARUHI KINERJA IKLAN KLASIKA Studi Kasus Kompas Edisi JawaTimur , Nor Hidayat , Prof. Lincolin Arsyad, Ph.D. ETD Business competition of printed media in East Java today is very tight, this case can be seen by numerous printed medias which emerge by various segments, targets and positions. Especially national printed medias which will develop the medias in East Java areas. One of examples is National Kompas that publishes regional Kompas newspaper supplements/insets, East Java Edition. Kompas presence, East Java edition creates competitive competition and assumed as printed media threats that are previously present in East Java. As a new comer, Kompas, East Java edition should be able to determine alternative strategy for being able to win market mind share and also being able to improve market share significantly. If Kompas, East Java can master market share significantly, certainly it can influence positively the numbers of classical advertisers who domicile in East Java. Therefore, the researcher uses generic strategy analysis by differentiation focus and also functional business strategy in market. Before using the strategy, the writer should use SWOT analysis in the company in order to be able to know the strengths and chances used for minimalizing the weaknesses and threats both from company�s internal dan external ones. From several strategies used latter, they will be reviewed for getting the best strategy alternatives that are hoped for giving effective and maximal results. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Nor Hidayat and , Prof. Lincolin Arsyad, Ph.D. (2012) IDENTIFIKASI FAKTOR FAKTOR YANG MEMPENGARUHI KINERJA IKLAN KLASIKA Studi Kasus Kompas Edisi JawaTimur. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55852 |
| spellingShingle | ETD , Nor Hidayat , Prof. Lincolin Arsyad, Ph.D. IDENTIFIKASI FAKTOR FAKTOR YANG MEMPENGARUHI KINERJA IKLAN KLASIKA Studi Kasus Kompas Edisi JawaTimur |
| title | IDENTIFIKASI FAKTOR FAKTOR YANG MEMPENGARUHI KINERJA IKLAN KLASIKA
Studi Kasus Kompas Edisi JawaTimur |
| title_full | IDENTIFIKASI FAKTOR FAKTOR YANG MEMPENGARUHI KINERJA IKLAN KLASIKA
Studi Kasus Kompas Edisi JawaTimur |
| title_fullStr | IDENTIFIKASI FAKTOR FAKTOR YANG MEMPENGARUHI KINERJA IKLAN KLASIKA
Studi Kasus Kompas Edisi JawaTimur |
| title_full_unstemmed | IDENTIFIKASI FAKTOR FAKTOR YANG MEMPENGARUHI KINERJA IKLAN KLASIKA
Studi Kasus Kompas Edisi JawaTimur |
| title_short | IDENTIFIKASI FAKTOR FAKTOR YANG MEMPENGARUHI KINERJA IKLAN KLASIKA
Studi Kasus Kompas Edisi JawaTimur |
| title_sort | identifikasi faktor faktor yang mempengaruhi kinerja iklan klasika studi kasus kompas edisi jawatimur |
| topic | ETD |
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