CHARACTERISTICS ANALYSIS OF EMPLOYER BRAND ATTRACTIVENESS ON INDONESIAN GRADUATE BUSINESS SCHOOL STUDENTS
This research aimed to observe the characteristics dimensions of employer brand and its career goal items. It also intended to identify employer branding communications that were attractive to them. It examined their differences based on respondents characteristics. While many previous studies had b...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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