EVALUASI STRATEGI PT FORTUNE INDONESIA TBK PADA INDUSTRI JASA PERIKLANAN

This study aims to identify and evaluate business strategy advertising company PT Fortune Indonesia, identify wheter the strategy used by advertising company PT Fortune Indonesia there is a problem. Then followed by a comparative study to identify wheter the strategy has been used by the advertising...

Full description

Bibliographic Details
Main Authors: , Irwansyah, , Dr. Harsono, M.Sc.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD