EVALUASI STRATEGI PT FORTUNE INDONESIA TBK PADA INDUSTRI JASA PERIKLANAN
This study aims to identify and evaluate business strategy advertising company PT Fortune Indonesia, identify wheter the strategy used by advertising company PT Fortune Indonesia there is a problem. Then followed by a comparative study to identify wheter the strategy has been used by the advertising...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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| Summary: | This study aims to identify and evaluate business strategy advertising company PT
Fortune Indonesia, identify wheter the strategy used by advertising company PT
Fortune Indonesia there is a problem. Then followed by a comparative study to
identify wheter the strategy has been used by the advertising company PT Fortune
Indonesia is an effective strategy. Then proceed with the analysis of core
competencies to identify how the strategies undertaken by the advertising
company PT Fortune Indonesia in competition. Then the last is a SWOT analysis
matrix to formulate an alternative strategy that can support the advertising
company PT Fortune Indonesia.
Result of this strategy is that the strategy has been applied is the right
strategy in accordance with the conditions of the company. Improvements that
need to be done are in terms of human resource development to meet the basic
competencies quickly, and IT implementation. |
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