PENGARUH KEPUASAN KONSUMEN TERHADAP KOMUNIKASI WORD OF MOUTH DAN NIAT PEMBELIAN KEMBALI PRODUK DAN JASA DI KLINIK KECANTIKAN LONDON BEAUTY CENTRE YOGYAKARTA
Problem of this research begins from many emerging beauty clinics in Indonesia. Tough competition makes The clinic owners compete to offer the best products and services to reach the consumer satisfaction. Consumers� satisfaction is an important asset for companies because they can be used as indi...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
|
| Subjects: |
| Summary: | Problem of this research begins from many emerging beauty clinics in
Indonesia. Tough competition makes The clinic owners compete to offer the best
products and services to reach the consumer satisfaction. Consumers� satisfaction
is an important asset for companies because they can be used as indicators of
quality and companies� revenue in the future. Consumers� satisfaction can lead to
the growth of repurchase intention and make consumers recommend the product
to other people. Based on this phenomena, the problem statement that will be
researched is "how is the influence consumer satisfaction to the word of mouth
communication and repurchase intention of the products and service in London
Beauty Centre beauty clinic in Yogyakarta.
Problem solving begins with developing research model that based on
theoretical review from previous research. From that model, two variables are
developed, which are consumer satisfaction and repurchase intention. These two
variables will be tested to solve the problem of this research. Respondents from
this research are 114 members of London Beauty Centre Yogyakarta.
The results from simple linear regression analysis show that consumer
satisfaction is significantly influence word of mouth communication and
repurchase intention. Consumer satisfaction is more dominant influencing the
repurchase intention. |
|---|