EVALUASI STRATEGI BISNIS PUTRI DUYUNG ANCOL Transformasi Resort Hotel Menjadi Resort Bisnis
The purpose of this study was to evaluate the business strategy of Putri Duyung Ancol, by performing an analysis of strengths, weaknesses, threats, and opportunities of Putri Duyung Ancol. This research is also evaluate the business resort strategy that currently exist and seek alternative strategie...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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