ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN
The aim of this research study is to find out the most important factors that affect to customer satisfaction to the Kartu As customers. Which level of complaint increase during the price war in this hyper competition industry. This paper discusses the relationship between product quality, perceived...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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