| Summary: | The aim of this research study is to find out the most important factors that
affect to customer satisfaction to the Kartu As customers. Which level of complaint
increase during the price war in this hyper competition industry.
This paper discusses the relationship between product quality, perceived
quality, perceived value and promotion with customer satisfaction that involve 100
respondent from Kartu As with purposive sampling methods
The study concluded that four independent variables have significant impact
to customers satisfaction, that shows on multiple linear regression equation:
CUS= 0.582 + 0.186PRQ + 0,146PEQ + 0,180PEV + 0.397PRO + error
With level of explanation of independent variable to dependent variable achieve
74.7%.
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