ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN
The aim of this research study is to find out the most important factors that affect to customer satisfaction to the Kartu As customers. Which level of complaint increase during the price war in this hyper competition industry. This paper discusses the relationship between product quality, perceived...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: |
| _version_ | 1797032568980242432 |
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| author | , Nur Hidayat Dwi Santoso , Dr. John Suprihanto, M.Soc.Sc. |
| author_facet | , Nur Hidayat Dwi Santoso , Dr. John Suprihanto, M.Soc.Sc. |
| author_sort | , Nur Hidayat Dwi Santoso |
| collection | UGM |
| description | The aim of this research study is to find out the most important factors that
affect to customer satisfaction to the Kartu As customers. Which level of complaint
increase during the price war in this hyper competition industry.
This paper discusses the relationship between product quality, perceived
quality, perceived value and promotion with customer satisfaction that involve 100
respondent from Kartu As with purposive sampling methods
The study concluded that four independent variables have significant impact
to customers satisfaction, that shows on multiple linear regression equation:
CUS= 0.582 + 0.186PRQ + 0,146PEQ + 0,180PEV + 0.397PRO + error
With level of explanation of independent variable to dependent variable achieve
74.7%. |
| first_indexed | 2024-03-13T22:40:07Z |
| format | Thesis |
| id | oai:generic.eprints.org:99755 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:40:07Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:997552016-03-04T08:48:06Z https://repository.ugm.ac.id/99755/ ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN , Nur Hidayat Dwi Santoso , Dr. John Suprihanto, M.Soc.Sc. ETD The aim of this research study is to find out the most important factors that affect to customer satisfaction to the Kartu As customers. Which level of complaint increase during the price war in this hyper competition industry. This paper discusses the relationship between product quality, perceived quality, perceived value and promotion with customer satisfaction that involve 100 respondent from Kartu As with purposive sampling methods The study concluded that four independent variables have significant impact to customers satisfaction, that shows on multiple linear regression equation: CUS= 0.582 + 0.186PRQ + 0,146PEQ + 0,180PEV + 0.397PRO + error With level of explanation of independent variable to dependent variable achieve 74.7%. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , Nur Hidayat Dwi Santoso and , Dr. John Suprihanto, M.Soc.Sc. (2012) ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55819 |
| spellingShingle | ETD , Nur Hidayat Dwi Santoso , Dr. John Suprihanto, M.Soc.Sc. ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN |
| title | ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN |
| title_full | ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN |
| title_fullStr | ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN |
| title_full_unstemmed | ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN |
| title_short | ANALISIS PENGARUH PRODUCT QUALITY, PERCEIVED QUALITY, PERCEIVED VALUE DAN PROMOTION TERHADAP KEPUASAN PELANGGAN |
| title_sort | analisis pengaruh product quality perceived quality perceived value dan promotion terhadap kepuasan pelanggan |
| topic | ETD |
| work_keys_str_mv | AT nurhidayatdwisantoso analisispengaruhproductqualityperceivedqualityperceivedvaluedanpromotionterhadapkepuasanpelanggan AT drjohnsuprihantomsocsc analisispengaruhproductqualityperceivedqualityperceivedvaluedanpromotionterhadapkepuasanpelanggan |