KEBANGKITAN BERSEPEDA: PENGARUH FAKTOR DEMOGRAFI DAN PSIKOGRAFI PADA SIKAP TERHADAP KEBIASAAN BERSEPEDA

The goal of this study is to research the demographic and psychographic factors that influence consumer behavior in the attitude of cycling preference and also its influence on bicycle purchasing. The demographic factors that will be researches are age, gender (sex), expense and level of education....

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Bibliographic Details
Main Authors: , Kun Rahmanto, , Dr. Ike Janita Dewi, MBA.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD