MEMBANGUN BRAND AWARENESS, BRAND IMAGE, BRAND ATTITUDE DAN BRAND LOYALTY KUKU BIMA ENERGI MELALUI KOMUNIKASI IKLAN TELEVISI
The objective of this research is to evaluate the effect of brand awareness, brand image, brand attitude, and brand loyalty of Kuku Bima Energi through television advertisement communication. The writer conducted this research by disseminating questionnaires to 200 respondents of Kuku Bima Energi ta...
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Natura: | Tesi |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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