MEMBANGUN BRAND AWARENESS, BRAND IMAGE, BRAND ATTITUDE DAN BRAND LOYALTY KUKU BIMA ENERGI MELALUI KOMUNIKASI IKLAN TELEVISI

The objective of this research is to evaluate the effect of brand awareness, brand image, brand attitude, and brand loyalty of Kuku Bima Energi through television advertisement communication. The writer conducted this research by disseminating questionnaires to 200 respondents of Kuku Bima Energi ta...

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Bibliographic Details
Main Authors:	, Tiyas Susilaningrum Hamumpuni, , Dr. Ike Janita Dewi, MBA.
Format:	Thesis
Published:	[Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:	ETD

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