EFFECT PERCEIVED VALUE ON CUSTOMER SATISFACTION AND WORD-OF-MOUTH OF HOSPITAL CUSTOMERS
The focus of any business whether produces goods or services, undoubtedly is centered on the customer. Customers make choices based on their perceived value between the cost and benefit incurred by the product provided. On the other hand, companies endeavor to establish marketing strategies that pro...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2012
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